Our Story

Active Mom Wear (AMW) is a Norwegian activewear startup founded with a mission to help mothers feel strong, supported, and confident in their bodies after giving birth.

The founders Katla Björk Ketilsdóttir an athlete and entrepreneur, and Marianne Skundberg Moljord, a practicing veterinary surgeon both experienced the same frustrating problem: postpartum athletic wear that simply didn’t work. The clothing available lacked functionality, especially for breastfeeding, and didn’t support the physical changes that come with recovery and motherhood.

Coming from different backgrounds, but united by the same frustrating experience, they decided to create something better. Active Mom Wear is their answer, a brand built for women who want to prioritize their health, return to movement, and feel good in their own skin again.